Since the Bharatiya Janata Party (BJP) led government came to power in India in 2014, the nomenclature of policies has been either Sanskritised or Indianised. With tech savvy Prime Minister on the steering wheel, the government is communicating with the general public through catchy one-liners that are quite apt for character-restricted social media like Twitter. Latest in this catchy pronouncement is the Foreign Secretary’s 'SAARC Yatra', as he rounded up tours of four neighbouring countries in the first week of March.