In the 1850s, upon receiving the first telegraph messages, the flummoxed British Prime Minister and Foreign Secretary, Lord Palmerston, famously exclaimed, "My God, this is the end of diplomacy!" His reaction reflected the skepticism and surprise that often accompany shifts in public diplomacy. As technology continues to evolve, it increasingly overshadows traditional forms of diplomacy, which are now often viewed as relics of the past.

Twitter has banned US President Donald Trump for using its platform for life. This action by Twitter has made many uncomfortable. There is a view that companies providing digital platforms like Facebook, Twitter, WhatsApp and others have developed a kind of business monopoly, and they behave as per their whims and fancies. Today, such companies control the global digital content and hence there is a need to keep them on a tight leash. Also, there is a talk about how the present nature of legal structures is insufficient to control these tech giants.

Twitter, an online social networking and microblogging service was born in 2006. Interestingly, in a short span of time it has emerged as one of the most popular mediums of influence. This service at times also gets described as ‘SMS of Internet’.  Like any other internet based services this amenity too has both positives and negatives. To judge the relevance of any such service it is also important to check the category of users using such services and their approach behind using it.