Rural Odisha has been battling alcohol dependence for decades. The government of Odisha has launched a new scheme with the aim to cultivate spiritual sensibility in villagers, especially young minds, and accelerate the modernisation process in rural areas.

The Odisha state cabinet, on July 9, 2023, approved several projects, including Ama Odisha, Nabin Odisha scheme, which aims to protect places of worship, improve infrastructure and preserve local heritage.