Hizbul Mujahideen’s (HM) newly recruited commander, Burhan-ud-Din Muzaffar Wani, has taken Kashmir’s militant landscape by storm by using his social media skills and guns. One of his recent photographs featured the 21-year-old commander surrounded by at least ten other militants of roughly the same age carrying guns; the image went viral on social media applications (such as Facebook and WhatsApp) and is considered to have marked a new phase of the Kashmir conflict. In an audiovisual message, Wani also encouraged disaffected Kashmiri youths to join the ongoing militancy.